The F.A.BU.L.A project intends to engage, motivate and stimulate young people in Primary Schools in entrepreneurship and financial literacy, removing the idea of a closed, complex, elitist, de-contextualised finance from daily life and activities, by adopting an integrated teaching model which integrates entrepreneurial skills and both economic and financial knowledge. This project intends to help new generations to understand how to make financial choices that are more and more complex and demanding in the best possible way.